Born and Raised Promotes Meredith Schwinder and Chris Grenier to Co-Executive Creative Directors

Born and Raised, Philadelphia’s longest-running independent advertising agency, today announced the promotions of Meredith Schwinder and Chris Grenier to Co-Executive Creative Directors. Previously serving as Group Creative Directors, the longtime creative partners will jointly lead the agency’s creative department, overseeing creative vision, guiding client work and mentoring the next generation of creative talent.

The appointments mark a new chapter in Born and Raised’s creative leadership following the retirement of longtime Chief Creative Officer Gary Greenberg. Having played a critical role in shaping the agency’s creative output, Schwinder and Grenier bring a shared vision, complementary expertise and a proven track record of delivering impactful campaigns to their expanded roles.

“Meredith and Chris have been instrumental in shaping the creative work and culture that define Born and Raised today,” said Erin Allsman, President of Brownstein Group. “What makes this next chapter especially exciting is that they’re not just exceptional creatives individually; they’re an unstoppable duo. Their partnership, commitment to the craft and ability to bring out the best in those around them make them the right leaders to carry our creative legacy forward while pushing us in new directions.”

Schwinder and Grenier have built a longstanding creative partnership rooted in a shared passion for great advertising and a belief in the power of unexpected ideas. Together, they have helped lead creative work for brands including NJM Insurance, developing campaigns that challenge category conventions and bring fresh thinking to established brands.

In their new roles, Schwinder and Grenier will build on the foundation established under Greenberg’s leadership while bringing their own perspectives to the agency’s creative direction, fostering collaboration across disciplines and championing ideas that deliver meaningful impact for clients.

“Chris and I have spent years challenging each other, pushing ideas further and learning from the incredibly talented people around us,” said Schwinder. “To have the opportunity to lead this team together is so meaningful. We’re excited to build on everything that makes Born and Raised special while creating room for new ideas, new voices and what’s next.”

“We’ve always believed that the best creative comes from collaboration, curiosity and a willingness to take risks,” added Grenier. “That’s the kind of environment we want to continue building here. We have an amazing team, and we’re looking forward to seeing what we can accomplish together in this next chapter.”

Schwinder brings extensive experience developing integrated creative campaigns for national brands, including Gerber, Peeps, Optimum, Ocean Spray, and Thomson Reuters. With a background in art direction, she combines a strong creative sensibility with a collaborative leadership style and a commitment to developing talent. Grenier brings deep expertise in copywriting, conceptual development and storytelling, with experience spanning brands including Chevrolet, American Express, USPS, OnStar, Comcast, and Kaiser Permanente. His approach combines sharp strategic thinking with a passion for creative work that resonates with audiences.

The promotions reflect Born and Raised’s continued commitment to investing in creative leadership from within and building on its reputation for delivering distinctive, nationally recognized work.