What makes a brand unstoppable is now measurable.
Get yourscore
What is it?
It’s not a vibe. It’s not a vanity metric.
The Unstoppable Quotient is a way to measure the brands people actually feel, value, and choose. The ones that are human, prove their worth, and show up with a point of view strong enough to move the category. Because yesterday’s metrics can’t measure tomorrow’s brands.
Know where you stand. Know what to do next.
How it works
One score to make sense of all the others.
UQ looks beyond awareness to measure the three forces that move brands forward.
Empathy
Does your brand understand people, or just track them?
Enrichment
Does your brand add value, or just make sales?
Edge
Does your brand stand apart, or simply show up?
UQ
The Unstoppable Quotient
Your brand has a score. Let’s find it.
Connect with us to see how your brand performs across Empathy, Enrichment, and Edge, and where it can go next.
Who’s got the highest UQ in Philly?
Get Philly’sTop 20
FAQs
The fine print. Without the fine print.
Most metrics tell you whether people know your brand. UQ reveals whether they feel it, value it, and choose it, then shows you what to do about it.
UQ combines three measures, Empathy, Enrichment, and Edge, into a single score. Each one looks at how people actually feel about, value, and choose your brand compared with the rest of your category.
Brand and marketing leaders who want to know where their brand really stands, and what it will take to become unstoppable.
We walk you through the results, show where your brand leads and where it lags, and map out what to do next.
Yes. We can score every brand in your portfolio so you can compare them side by side. Get in touch below to talk scope.
Let’s talk
Because smart metrics raise questions.
Methodology, partnerships, speaking, or press. Ask away. We’ll connect you with the right people.