Onvo convenience stores needed to get the word out about just how great their coffee is. With brews and blends this good, they wanted on-the-go coffee lovers to put Onvo on the map… literally.
from the advantage of Onvo’s unique bean-to-brew machines being able to provide fresh, delicious coffee, ground up on the spot from multiple blends to satisfy an array of discerning palates.
to show coffee-consuming customers that a great cup doesn’t have to come from some fancy café or mega bean conglomerate; sometimes the best coffee can be found in the most convenient places.
creating coffee-centric visuals that look so good you can almost taste them, and then pairing those images with a whole new language, a friendly cartoon mascot, and a brand-new tagline that ultimately became a brand-new brand line.
