How do we prove to Cleveland Browns fans (AKA the Dawg Pound) that NJM Insurance isn’t just another sponsor, but a fellow die-hard fan of the team?
from the challenge to amplify NJM’s newly minted partnership with the Browns as part of the brand’s recent expansion to Ohio.
to give NJM prime real estate in the gameday experience—right outside of the stadium on Dawg Pound Drive, and in fans’ minds.
creating the ultimate Browns fan activation featuring Madden tournaments, appearances by Browns legends, free swag, and more. It also served as a cornerstone of the fanbase’s 40th anniversary, Dawg Pound XL.
