Born and Raised Names First-Ever Chief Strategy Officer, Angus McCoubrey

PHILADELPHIA, PA – February 17, 2026 – Born and Raised, Philadelphia’s longest-running independent advertising agency, is putting strategy front and center. Angus McCoubrey has been named the first-ever Chief Strategy Officer – a newly created role that signals the agency’s commitment to bold, business-driving ideas and the belief that strategy should be just as creative, provocative, and culturally aware as the work it inspires.

“Strategy that isn’t interesting, daring, and rooted in culture doesn’t build brands worth remembering,” said McCoubrey. “At Born and Raised, we create ideas that people remember, ideas that make clients proud, and ideas that make the culture sit up and notice. I believe in the talent here and appreciate the agency’s commitment to make strategy as fearless as the creative it fuels.”

McCoubrey brings nearly two decades of agency strategy experience, spanning global work for major holding company clients, to award-winning campaigns at Red Tettemer O’Connell + Partners, where he spent eight years as Head of Strategy. His career has been defined by breaking down the traditional walls between strategy and creative, ensuring that strategic insight isn’t just an afterthought but a driving force.

A Philadelphia native, McCoubrey sees this role as an opportunity to champion the creativity of his hometown. “I love being part of the creative community here. Born and Raised has deep roots in Philadelphia and a genuine commitment to the independent thinking and creative ambition the city is known for – something our clients need more than ever.”

In his new role, McCoubrey will elevate strategic thinking across all client work, making strategy inseparable from creative execution. He will expand the agency’s capabilities with current clients and pursue new opportunities that will showcase how thoughtful strategy drives creative campaigns and delivers measurable business impact from concept to execution. McCoubrey will also work closely across Brownstein Group’s network of agencies, including Red Thread PR, Poster Child, and Nucleus Digital, to tightly connect brand strategy with PR, influencer, and digital efforts.

“Angus isn’t just a strategist. He’s a connective leader who gets creativity, challenges the status quo, and makes ideas that matter,” said Erin Allsman, President of Brownstein Group. “This appointment underscores our belief that bold creative work begins with bold strategic thinking. Angus brings both rigor and curiosity, and his leadership will help shape not just the work we make, but the way we think about it.”

About Born and Raised

Born and Raised is the reimagined advertising practice of Brownstein Group. Combining the experience of a legacy with the hunger of a new generation, the agency delivers creative and strategy that help brands break barriers and create work that can’t be ignored. Born and Raised is built on independent thinking and collective creativity — because it takes a village to raise a great idea.