Lyft was looking to enter the Philadelphia area and emphasize its commitment to the city by highlighting its uniqueness and embracing its thriving art scene.
to support a large-scale, grassroots activation in the local market, with creativity, execution, and results.
through a partnership with Mural Arts Philadelphia with the goal of calling out existing art in every Philly neighborhood so that locals would have the opportunity to appreciate the art and artists in their community.
wrapping four Lyft vehicles in murals by local artists, having them drive all over the city with Lyft customers, and by encouraging them to visit Philadelphia’s art scene with a unique promotional code that provided a 25% discount on trips to the city’s famous art destinations.
