NJM needed to make its voice heard in a crowded field of national competitors with bigger budgets.
from the need to educate customers why NJM is a superior insurance option.
to increase NJM’s number of quotes and policies, by delivering what customers valued most.
redefining NJM to stand for “No Jingles or Mascots,” and highlighting their award-winning service and a century of putting their policyholders first.